/ Le Citron Poilu concept

A place to drink and to eat

Citronpoilu Homepage

Being one of the numerous bars in a highly visited neighborhood is not always easy to stand out without showing off?

The owners didn’t want to go down the “chez first name” road or of an illustrious animal and decided to take a totally different approach. They wanted singular name to translate a different multicultural approach that reflects the Brussels crowd. It appeared logic to translate a “common name” from English to French which makes it an original name for a bar once it is in the language of Molière.

On top of the name research and identity, we had carte blanche to design the image, logo, website, the restaurant’s wallpaper and even some elements of decoration. Go witness this for yourselves at the Hairy Lemon on the Lesbroussart street at number 118 in Ixelles.


Le Citron Poilu


Branding & Strategy
Full digital communication
Website development


Food & Beverage




Tell us about your awesome project and let's work together!

Jaywalk SPRL
BE 0507 724 229

52 Avenue Marie-José
1200 Brussels

+32 498 86 84 20‬


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