BlueSquare is a company who supports governments and organisations to make smarter, more timely decisions through better data and stronger data management. BlueSquare was founded in 2012 to help governments digitise their public health services. By improving the scope, quality and efficiency of public services, they use technology to make quality service data available to decision-makers.
BlueSquare got in touch with us to move forward with a complete re-brand and alignment. Their plethora of products had different identities and were not consistent across their suite of services.
In the process, a full revision of their digital presence was required and executed.
The challenge of re-branding a company is consistency and making sure that you pave the way to scalability and unity. We rethought the BlueSquare company logo bearing in mind that we needed to seamlessly interlock their brand with the different technological & data analytics products they offer.
We set out on a mission to build a clean and attention-grabbing website that clearly showcased the company, its approach and products while improving conversion rates. We created a base design with a Child Theme that is easily customisable and expandable for future needs. We also ensured the website was integrated with selected social media platforms, had a high website conversion rate with interactive sliders, cross-links and calls to action, and harnessed the power of Google Analytics for website reporting on page views, clickthroughs, and other important data. See it in action.